Meetings & Discussions: The initial stage of the project would include arranging a meeting to discuss the project, who you are, what you do, who your competitors are, who the customers are, and what your goals are as well as ideas on the logo itself. This is done at multiple meetings (normally 2 – 3) After an initial meeting a project/design brief is produced and reviewed to get everyone on the same page. Tone: We will prepare and supply a Design Brief along with a mood board to help set the tone. This is presented and discussed before moving forward, changes can be easily made to this and are encouraged. The design brief allows for an easy way to understand the final outcomes and review the ideas of everyone involved in the project. Concept Development: Up to 3 initial concepts are developed and presented to those involved in the project. Initial feedback is taken and noted by us, then the design is reworked. Logo refinement: Changes are made to the selected logo direction until you are happy with the finished product. The logo is then prepared into all the industry standard file types and supplied. Concept Completion and Style Guide: Once the logo is complete and all the assets have been supplied and the extended brand kit/style guide is produced and presented, this sets the tone for the brand moving forward. This can often include stationery and extended marketing material depending on your branding package.